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18권6호_06_Examining the effect of social CRM competence and capability on CRM performance: empirical evidence from enterprises in China > 논문검색

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18권6호_06_Examining the effect of social CRM competence and capability …

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[인터넷전자상거래연구]18권6호_6_이영찬_p85-10319p.pdf (327.3K)

 

 

Jiatong YuYoung-Chan Lee

 

Key Words : Customer Relationships Orientation, Social CRM, Social CRM Competence, Dynamic Capability Theory, Social CRM Capability, CRM Performance