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19권2호_02_Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo > 논문검색

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19권2호_02_Evaluating the determinants of User’s Adoption of Social Medi…

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[인터넷전자상거래연구]19권2호_2_Nan An 고일상 Min Qu_pp19-4628p.pdf (493.2K)

Nan AnIl-Sang Go(고일상)Min Qu 

 

Key Words : Social media advertising, Perceived value, User’s attitude, User’s adoption