17권2호_08_A Study on Vietnamese Consumers' Intention Toward TV Home Shopping by Applying The TAM and Flow Theory > 논문검색 | 사단법인 한국인터넷전자상거래

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17권2호_08_A Study on Vietnamese Consumers' Intention Toward TV Home Shopping by Applying The TAM and Flow Theory > 논문검색

논문검색

17권2호_08_A Study on Vietnamese Consumers' Intention Toward TV Home Sho…

작성자: 편집위원회

등록일: 17-05-03 14:24

조회수: 6,315

첨부파일: [최종][인터넷전자상거래연구]17권1호_8_Le Quoc Hieu_pp 129-148 20p.pdf (987.5K)

저자 : Le Quoc Hieu

Key Words : Flow theory, TAM, TV Home Shopping, perceived enjoyment, perceived usefulness, perceived ease of use, SEM, CFA

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