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17권5호_10_Enhancing Internal Customer Loyalty through Internal Marketin…

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[최종][인터넷전자상거래연구]17권5호_10_방원석 정기한_신재익_pp 153-166 14p.pdf (733.1K)

저저 : Won-Seok BangㆍKi-Han ChungㆍJae-Ik Shin

       방원석 정기한 신재익

 

Key Words : Internal marketing, Internal customer satisfaction, Internal service quality, Service innovation, Internal customer loyalty

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