17권5호_05_The Influence Factors of eWOM Credibility and Customer Purchase Intention: A Case of Korean Cosmetics in Vietnam > 논문검색 | 사단법인 한국인터넷전자상거래

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17권5호_05_The Influence Factors of eWOM Credibility and Customer Purchase Intention: A Case of Korean Cosmetics in Vietnam > 논문검색

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17권5호_05_The Influence Factors of eWOM Credibility and Customer Purcha…

작성자: 편집위원회

등록일: 17-11-03 17:45

조회수: 5,785

첨부파일: [최종][인터넷전자상거래연구]17권5호_5_노티옌프엉_정대율_pp 79-98 20p.pdf (1.8M)

저자 : Ngo Thi Yen PhuongㆍDae-Yul Jeong

정대율

Key Words : eWOM, Credibility, Purchase Intention, Argument Quality, Product Involvement, Product Knowledge

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