17권6호_15_소셜커머스에서 서비스쿠폰 구매 지각위험에 영향을 미치는 요인 > 논문검색
JIN JINGㆍ이재학ㆍ정수연ㆍ박철 / Jing JinㆍJae-Hak LeeㆍSoo-Yeon ChungㆍCheol Park
Key Words : Social Commerce, Service Coupon, Perceived Risk, Discount Rate, Coupon Validity Period, Time Pressure, Purchasing Intention, Social Shopping