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17권6호_05_Examining the moderating effect of perceived value on continu…

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[최종][인터넷전자상거래연구]17권6호_5_Weiyi Luo_이영찬_pp 75-95 21p.pdf (1.6M)

라위의 이영찬 / Weiyi LuoYoung-Chan Lee

 

Key Words : mobile instant messaging service(MIM); continuance intention; satisfaction; perceived value' interaction; network externalities