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18권2호_02_A Study on Consumption Value of University Students in SPA Brand: The Moderating Effects of Self-Monitoring > 논문검색

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18권2호_02_A Study on Consumption Value of University Students in SPA Br…

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[인터넷전자상거래연구]18권2호_2_성행남 신재익_pp19-3315p.pdf (200.9K)

저자 : 성행남_신재익 /  Haengnam Sung · Jae-Ik Shin

 

 


Key Words : Hedonic Value, Utilitarian Value, Consumer Innovativeness, Word-of-Mouth, Self-Monitoring

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