A Comparative Study of the Intention to Use the Third Party Payment Service between Korea and China†

스타일-‘제목’ : Times New Roman, 16pt, 진하게,  여백 좌, 우 6pt, 줄간격 130%, 문단아래 10pt

스타일-‘영문이름’: 중고딕, 11pt, 진하게,  줄간격 130%

Chulmo Kim*․Jiyun Kim**

†This research was supported by 0000

* Associate Professor, Dept. of Industrial Management, Kyung Hee University , First Author

** Professor, Dept. of Business Administration, Chonnam National University, Corresponding Author

… Abstract …

초록은 스타일의 ‘Abstract’ 활용. - 여백 좌, 우 20pt, 줄간격 160%

-영문키워드는 Abstract과 Key Words간에 한 줄의 간격을 두고 반드시 3개 이상 기재

-Abstract과 키워드는 되도록 모두 한 페이지에 들어가도록 작성한다.

Luxury brands have traditionally been consumed by the affluent group among society. However, from the early 21st century, markets of luxury products have been expanded to consumer groups with middle-class and lower-class incomes. In this point of view, this study tries to identifying Korean consumers behaviors in luxury vehicle market, by confirming the effect of country of origin images on purchase intention, mediating brand prestige, brand credibility, and perceived quality. For the purpose of empirical study, a survey has been carried out to Korean consumers focusing on the effects of country-of-origin image on purchase intention by selecting the brand of Mercedes-Benz manufactured by Germany. A total of 324 questionnaires have been used for final analysis. By utilizing SPSS 22.0 and AMOS 18.0, the results of structural equation model have confirmed the positive effects of functional country-of-origin effects on brand prestige and brand credibility, while the other components of country-of-origin image have not shown significant effects on brand prestige and brand credibility. In addition, the effect of brand prestige on brand credibility has been significantly associated, and the relationship of brand prestige and brand credibility with perceived quality have also been turned out to be positively linked. Lastly, the effects of brand prestige, brand credibility, and perceived quality on purchase intention have been shown to be positively associated.

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좌, 우측여백

각 25mm

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좌, 우측여백

각 25mm

Key Words : Internet of Things, Luxury Consumption, Brand Country of Origin, Brand Credibility, Perceived Quality, Luxury Brand Purchase Intention

Ⅰ. Introduction

장목차(ⅠⅡⅢ)는 ‘스타일-로마1’ 활용: Times New Roman, 가운데 정렬, 14pt. 진하게, 줄간격 300%

In order to understand the high-price luxury automobile category it is first important to understand the state of the overall automobile industry. The automobile industry is a mature industry that is experiencing only moderate growth. The industry's growth phase began in the 1920's with the introduction of the assembly line, which lowered the cost of cars and made them more affordable. Growth continued through the 1970s as adoption extended to every family and then extended to multiple cars in every family. As time went by and the modern era arrived the automobile industry has become more mature, product lines have grown and the market has been segmented further, which is characteristic of a mature market trying to sustain healthy profit margins(Kumar et. al., 2016).

논문의 본문은 ‘스타일-본문’활용: Times New Roman,10pt, 줄간격 160%, 들여쓰기 10pt

The three luxury automobile brands that held almost 50% of the U.S. luxury car market share in 2016 were Mercedes-Benz, BMW, and Lexus. Marketers of the aforementioned brands and others alike were faced with the ever-evolving challenge of determining what exemplifies luxury value in the minds of consumers. Moreover, luxury brand marketers have needed to identify consumer values for luxury, incorporate those values into products and marketing, and sustain the luxury values of the brand over time. The current study was founded on existing theories for identifying consumer values for luxury brands and how the different luxury brand values influenced consumer purchase intentions.

Contemporary marketing researchers further explored the motivations for luxury purchases in terms of drivers of conspicuous consumption(Chaudhuri & Sitanath, 2006; Schaefers, 2014), consumer perceptions of luxury brands(Dubois et al., 2005; Hennigs et. al., 2013; Kapferer et. al., 2014), and the management of luxury brands(Berthon et. al., 2009; Beverland, 2004; Cavender & Kincade, 2014).

본문 중 문헌인용은 이름과 발표연도를 표시한다. 특정 부분을 인용한 경우에는 페이지도 기재한다. 다수의 인용일 경우 한글, 영어, 가나다(혹은 알파벳) 순으로 한다. 예 : (한국민, 2000), (Aronson, 1981 ; Neter and Davis, 1990), (Peters et al., 2007; 남기화ㆍ여정성, 2011), (Aljukhadar et al., 2010), (허경석 외, 2012)

Ⅱ. Literature Review

목차의 배열은 Ⅰ, 1, 1),  (1), ①, i), 가), (가)순으로 작성한다.

2.1 Country-of-Origin Image (COO)

절목차(1, 2, 3)는 ‘스타일-절목차’ 활용: 중고딕, 10pt, 160%. 절목차와 본문 사이에 따로 줄을 띄지 않는다.

The effects of country-of-origin(COO) can affect consumer perceptions and purchase intention either positively or negatively(Chu et al., 2010; Geraldi & Ikeda, 2009). The COO concept suggests that consumers make product selections with a bias toward the country in which the product was manufactured(Shukla, 2011). In other words, consumer perceptions of a product can be influenced by stereotypes of the country in which the product originated(Geraldi & Ikeda, 2009).

본문 내에 괄호가 사용되는 경우는 내용과 괄호 사이를 붙여 쓴다.

<Table 1> Profile of Sample

Division	Items	N	Percentage(%)
Gender -표 제목은 ‘스타일-표제목’: 중고딕, 중간정렬, 9pt, 진하게, 170% -표 안의 내용은 ‘스타일-표내용’: 중고딕, 9pt으로 한다. (부득이한 경우 8pt) -표 바깥쪽 테두리는 굵은 선 0.4mm, 안쪽 테두리는 기본선 0.12mm으로 한다. -그림 제목은 표 제목과 같은 스타일을 사용한다. -표 제목은 표의 상단에, 그림 제목은 그림의 하단에 위치한다. -표 아래에 주가 있는 경우는 Times New Roman, 8.5pt로한다.	Male	172	53.09%
	Female	152	46.91%
	Total	324	100.00%
Confidence in Information on Car Brand	High	124	38.27%
	Low	200	61.73%
	Total	324	100.00%
Experience
	Yes	227	70.06%
	No	97	29.94%
	Total	324	100.00%
Note: gender: 1= male, 2= female.

Tse and Gorn(1993) suggested that product COO can sensitize consumers into using fewer decision cues during the purchase-decision process.

Some countries grow to become strongly associated with the production of high-quality products in specific field when the products perform well in global markets, such as Swiss watches, countries with weaker country images from lower economic development tend to be associated with negative inferences, resulting in a negative COO effect(Chu et al., 2010). Moreover, when consumers are unable to determine the COO for a product, negative inferences will be made(Balabanis & Diamantopoulos, 2011). Consumer attitudes toward COO are more influential than strong global branding(Tse & Gorn, 1993).

표 위아래 여백

각 3mm

Therefore, country of origin effect can be described as an informational cue which allows consumers to make an overall evaluation of quality, performance, and specific attributes on a certain product(Bruning, 1997; Lee & Lee, 2004). In the automobile industry, engine size, performance, durability, and quality are considered as intrinsic cues, while country of origin and price are regarded as extrinsic cues(Srinivasan et al, 2004).

These cues are strictly adapted, especially when customers confront new products or foreign products due to the difficulty of knowing intrinsic cues of them(Parameswaran & Pisharodi, 1994). A research by Michaelis et al.(2008) added that COO effect would be strengthened upon the risk level of a product or service in that the consumers using a cellphone would be less likely to consider country of origin compared to those who take up insurance. Since an automobile with its nature itself carries a dangerous caution in driving, consumers may rely more on COO effect.

<Figure 1> Research Model

H1 : Country of Origin will be significantly associated with Brand Prestige.

가설은 ‘스타일-가설’을 활용: 중고딕, 10pt, 여백 왼쪽 15pt, 오른쪽 10pt, 내어쓰기 20pt

-가설과 본문 사이에는 한 줄을 띄운다.

Social networking sites(SNSs) have flourished, connecting more than a billion users worldwide(Julie et al., 2016). Social media comes in variety of forms, including weblogs, social blogs, microblogging, wikis, podcasts, pictures, videos, ratings and social bookmarking. As the use of social networking media increases exponentially, not only existing social networks users, but also a variety of enterprises are seeking to use them as a tool for promotion and profit. While merchant messages and users with social media, hot events, entertainment, product or service information through social media, marketing activities can be performed with less effort and cost than traditional media.

그림 위아래 여백

각 3mm

References

참고문헌은 ‘스타일-참고문헌’을 활용: Times New Roman, 10pt, 내어쓰기 20pt, 본문이 끝난 뒤 기재한다. 기재순서는 국문문헌, 외국문헌의 순서로 하며 모두 저자명에  의거하여 정렬한다.

※ 빨간색으로 표기된 부분은 필히 이탤릭 체로 표기하여 주시기 바랍니다.

1. Journal Article

Author (Year). Title of article. Title of journal

(in italic), Volume(Issue number), Page range.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.

2. Conference Proceedings

Author (Year). Title of article. Title of conference

(in italic) (Page range). Location.

Cruise, T. (2001). Intellectual property strategy of Korean companies: Patent licensing decisions and learning opportunities. 20th Annual IP Strategy Conference (pp. 425-442). Tokyo, Japan.

3. Dissertation/Thesis

Author (Year). Title of dissertation(in italic)

(Degree statement, Academic Institution).

Cook, T. (2013). Core competence of Apple: with focus on its design capability (Doctoral Dissertation, Harvard University).

* 투고논문의 매수

- 원고는 A4 용지 15매 내외로 작성한다.

- 15매를 초과하면 최종편집기준으로 1매당

2만원 추가 게재료를 부가한다.

* Abstract(초록) 관련

- 국문, 영문 논문 모두 Abstract(초록) 은

반드시 영문으로 작성한다.

* 설명을 위한 각주를 참고하여 편집하시기

바라며, 제출 전에는 모두 삭제합니다.

4. Book

Author (Year). Title of book(in italic). City of publisher: Publisher.

Grim, R. (1962). Applied clay mineralogy, NY: McGraw-Hill.

5. Websites

5-1. With authors

Author. (Year, month day of posting or updating).

Title of post, Retrieved from url.

Park, J. H. (2015, January 9). Social commerce companies fiercely fighting for market share. Business Korea, Retrieved from http://www.businesskorea.co.kr/english/news/industry.

5-2. Without authors

Title of post. (Year, month day of posting or

updating). Retrieved from url.

Social commerce companies fiercely fighting for market share. (2015, March 24). Business Korea, Retrieved from http://www.businesskorea.co.kr/english/news/industry.