18권5호_09_Examining the Loyalty of MMOG players: > 논문검색
[인터넷전자상거래연구]18권5호_9_라위의 이영찬_pp139-16527p.pdf (357.2K)
Weiyi Luo․Young-Chan Lee/ 라위의. 이영찬
Key Words : MMOG, perceived value, loyalty, game context, core players, casual players