한국인터넷전자상거래학회

001 Analysis of Subjective Perception Types in Airline Service Major Selection: A Q Methodology Approach

| KyungMin Lee

015 Is Rationality Enough? Exploring the Three-Way Interaction of Decision-Making Rationality, Entrepreneurial

Orientation, and Market Turbulence in SMEs

| Youngwoo LeeㆍYoungsam Cho

029 Understanding Flow and Technology Acceptance in VR Sports Training: Evidence from Golf Putting Practice

| Sang-Soo KimㆍTae-Woong Oh

043 Analyzing Determinants of Apartment Sale Prices in Urban and Non-Urban Areas Using Spatial Econometric Models

| Sung Jae KimㆍJinsoo ParkㆍKyungtae KangㆍYongbok Cho

063 Architectural Gap Analysis between User Perceptions and System Structures in DID Services: A Comparative

Design Study

| Minjung ParkㆍHwaJung HwangㆍYoungJin SonㆍSangmi Chai

087 When a Critical Reviewer Speaks Highly: The Effect of Reviewer Average Rating on Review Credibility and Adoption

| Jihye Park

103 Development of a TPACK Checklist for AIDX-Based Instructional Design

| SungHee Hong

121 Comparative Analysis of Foreign Consumers’ Perceptions of K-Food Emotions: Focusing on Reddit Cases

| Sohye BaeㆍInsin Kim

133 An Analysis of Dynamic Changes in Sales by Local Currency Franchise Categories Using Latent Growth Model

| Eun-byeol KimㆍSeungYin Ha

151 A Study on the Factors Influencing the Acceptance of CBDC for Micro-Payment

| JiaHui HanㆍDong hyun KimㆍMin Yong Kim

175 Why Users Do Not Subscribe Paid Generative AI Services: Configurations from an Ability-Motivation-Opportunity

Perspective

| Juyeon HamㆍYouyung Hyun

193 From Attitude to Intention: the Role of Credibility and Parasocial Dynamics in Shaping Travelers’ Behaviors

| Océane BunelㆍNamho Chung