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17권5호_03_How does Internet Celebrity re-posting BGC versus UGC Affect Consumer’s Attitude and Behavior > 논문검색

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17권5호_03_How does Internet Celebrity re-posting BGC versus UGC Affect …

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[최종][인터넷전자상거래연구]17권5호_3_이건_서현석_pp 35-52 18p.pdf (1.3M)

저자 : Jian LiㆍHyunsuk Suh

       서현석

 

Key Words : Internet Celebrity, User-generated Content, Brand-generated Content, Source Credibility, Source Congruence

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